![]() That is some Miami "brand equity" (especially at a time when the Heat's on-court "brand" of basketball is, shall we say, dismal). The jersey colors mimic not only the neon signs at the old Miami Arena and the marquees on Ocean Drive, but also those used on the TV show Miami Vice: Check out this PR video the team published when the original Vice jerseys debuted last season. The name narrowly prevailed against Miami Vice, which is used as the name of the retro collection these days. The Miami Heat was founded in 1987 and named because of the Florida heat. On the flip side, there is no better "brand equity" in Miami than the city itself. Mitchell & Ness Miami Heat Sail Off White Two Tone Snapback Hat. Imagine if the Philadelphia 76ers moved to Vancouver but kept their colonial theme.) (The teams originated in Minneapolis and New Orleans, respectively, and should have changed their names upon moving. It's that same sort of logic - tradition over painfully needed improvement - that doomed the NBA to have teams called the "Los Angeles Lakers" and "Utah Jazz" even though there is scant water in Southern California and even less jazz in Salt Lake City. "We are probably never gonna change those uniforms. The old uniforms "aren't going anywhere," Michael McCullough, the Heat's executive vice president and chief marketing officer, told ESPN. But the team bizarrely told ESPN's NBA columnist, Zach Lowe, today that - against everyone's better judgment, the wishes of New Times, and the desire of fans - the team does not plan to make the Vice jerseys the main team uniforms. Nike Miami Heat Vice City Swingman Basketball Jersey Pink Size XXL 56 CN1742-686. The team even unveiled a court with "Vice" stenciled in the center for "Vice Nights" at the American Airlines Arena. Get the best deals on Miami Heat Pink NBA Fan Apparel & Souvenirs when. The Heat's social media branding is entirely behind the Vice jersey series. ? /evlT4RiNBH- Miami HEAT December 12, 2018 Hard to keep something this vice a secret. 3ALGXczOje- Locked On Heat December 12, 2018 Miami Heat unveil new "Sunset Vice" earned edition uniform. The new Heat uniform is, importantly, also very good: The new threads come as part of Nike's "Earned Edition" uniform series, a set of new jerseys that the brand is giving this year only to teams that made the 2017-18 playoffs. The team today unveiled yet another iteration of the Vice jersey - an alternate-alternate jersey - which is mostly hot pink. The jerseys are the highest-selling alternate uniforms in NBA history, and the team is now even peddling the neon Vice logo on car license plates. ![]() More important, South Floridians love the alternate color scheme: Neon Vice merchandise is all over the region. ESPN today declared them the "coolest" uniforms in basketball. The Miami Heat's "Vice" jerseys are the best in the National Basketball League. ![]()
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